HP Mini By Studio Tord Boontje

HP recently launchs a HP Mini, a netbook. This is collaborated with a world-renowned industrial designer Tord Boontje.

I shall not address on the technical specifications of the netbook. Instead, we are very privileged to meet Tord personally last night at Gallery Hotel’s Bar 84.

Bar 84 at Gallery Hotel

This is his first time in Singapore, specially for HP Mini launch. His works are mainly nature inspired and highly stylised partly because his mum teaches art and textiles. He also bring this continuous theme into the netbook design. The white HP Mini is covered with white flora and fauna prints design by Tord. Embedded within the intertwining prints are more than 30 endangered animals. Tord also realises that HP has been greatly involved in environmental programs, therefore he suggests an added message, an awareness to be more environmentally responsible for these endangered species.

HP Mini Separate Bundle

HP Mini Outside

HP Mini Inside

HP Mouse

Tord also works with several materials such as paper, fabric, glass and pottery. I personally fall in love with the delicacy of his work and the experimentation of the medium. So lovely.

I get to pop a question in Q & A session. The question goes like this: Being that your design is so organic and experimental, do you classified yourself as more craft inclined or technology inclined designer? One of his design philosophies is to be socially and environmentally responsible, he answers that he engages craftsmen from the Africa to work on some of his projects. In this way, he keeps the human interaction in a loop and expose these people to outside world too.

We each have an umbrella with Tord’s print to take away. Yes, he autographed for us!

Umbrella

Me & Tord

My Autographed Umbrella

Lester & Tord

Lester Autographed Umbrella

And crazily, I took all the animals I can find on the umbrella.

Rabbit

Elephant

Peacock

Butterfly

Bird

Polar Bear

Bird (Pardon me, I don’t the species)

Swallow

Dragonfly